![]() ![]() ![]() I understand that to achieve that, two separate departments have to be on the same page, but it shouldn’t be that hard. This is my own personal bias, but I feel like there should be a tonal alignment of fonts used in both the marketing and on screen. It also has an unfortunate font that doesn’t reflect the logo used in the actual film. Speaking of the title, it is way too small and shoved down into the bottom right, fully away from where the eye naturally moves around the image. It’s also extremely busy when added to the shitty Photoshop texture laying underneath the title and filmmakers text at the bottom of the poster as well. The completely unnecessary blood-worn border is an effect that is 100% undermined by the crisp clean block of filmmaker text at the bottom that overlaps the effect. I mean, what the hell was the designer thinking when it came to this piece? Let’s break this down. Now, I’m not sure if this is a popular opinion in the Cult Film Club, but I think the poster is kind of fugly. I had this poster on my apartment wall for two years and spent and awful lot of time scrutinizing it. So it should come as no shock that the US theatrical poster for From Dusk Till Dawn followed suit. I mean just take a look at these posters for Scream, I know Why You Did Last Summer, City of Angels and The Faculty. When From Dusk Till Dawn was released in 1996 the film poster industry was in the middle of a horrible trend of floating portraits. But sometime after the consumerist heyday of the 80s the movie industry, or at least those in the marketing departments, decided to edge out artists and traditional paintings in favor of photography, collage and mostly simplistic layouts. During this time painted or illustrated posters were at their peak and by and large most were very creative or at least fun. For our money, the best era for movie posters started in the late 60s and carried forward into the late 80s. Film posters have gone though a lot of permutations over the years and there are certainly some peaks and valleys when it comes to creativity and quality.
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